Date(s) - 09/26/2019
10:00 am - 1:00 pm
Instructor: Cathy McDaniel
Credit Hours: 3
VPR - Duluth
Class will be zoomed. You can receive CE credit at any of the VPR offices except Midtown, Monroe, Dawsonville and Winder for CE.
How to Become a Subject Matter Expert
3 Hour CE Credits
Subject matter expert is an authority on a specific niche or topic. In 2019 consumers will want to connect and engage with real estate practitioners that specialize (not generalist) in a particular field within the housing market. Becoming a subject matter expert requires education, resources, experience and marketing techniques.
Knowing what you’re talking about is imperative to your success in dealing with prospects, customers, clients. They want to engage with, and buy from, companies that sound like they know what they’re talking about.
Consumers can smell fakes, and they won’t hesitate to let you know when you miss the mark.
It comes down to 8 things:
- Understanding how to conduct a thorough research
- Learning how to take complex material and break it down so it can be understood by your propsects and clients
- Knowing how to write in your brand’s voice and not just your own
- Know who you are talking to
- Know how to talk to them
- Marketing and selling your specialty, you niche product
Achieving subject matter expert status will take time and consistent effort, but it can be achieved. As a broad and somewhat vague goal (who really determines what “expert” means?) you may be there long before you realize it.
3 Hour In-Class Course | Continuing Education | My CE Class, LLC #5914
Cathy McDaniel | www.classeswithcathymcdaniel.com