Working with Seniors as Clients & Reverse Mortgage – Targeting the Over 55 | 3 Hours CE
October 25 @ 10:00 am - 1:00 pm
Everywhere you turn; there are fresh demographics about seniors. An exceptionally broad number of people fit the category of today’s “older” American. Most are baby boomers—the 77 million Americans aged 46-65. They are the fastest growing segment of the American population. Did you know since 2011, 10,000 people have been turning 65 every day and one in six Americans are 65 or older as of 2020. That’s a lot of business out there.
Each generation has defining characteristics. Among those homebuyers and sellers who are 55 and over, often called the Silent Generation or Golden Generation the pervading character is duty and loyalty driven, uncomplaining, frugal, placating and family-oriented. This generation can also be too trusting, cautious, and fearful of being taken.
Seniors constitute one of the largest and most lucrative home buying and selling demographics in the nation. This is a huge market; it is underserved and often misunderstood. How they are approached and taken through the home selling and buying experience may require some special sensitivity.
If you’re interested in making senior citizens your niche market in real estate, there are some things you need to know to assist them in making their transition as smooth and hassle-free as possible.
- Characteristics of the senior population
- Skills to communicate and engage
- Selling, buying and “aging in place”, universal design techniques
- Financing options available to the over-55 market
- Creating your niche market brand
- The details of the reverse mortgage
The over-55 market is a vast and increasingly growing customer base that will enrich the career of any real estate professional that is willing to take the time to learn their needs.
(This class will be live video streamed via Zoom. If you are not already familiar with the Zoom platform, please try and familiarize yourself prior to the class. Click here to contact us if you have any questions.)