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Put Your Brand Voice Into Action – Growing Your Audience | 3 Hours CE or Post License
May 8 @ 9:30 am - 12:30 pm
Branding—it’s what identifies a business and sets it apart from competitors. It describes who you are, what you do and why you do it. Branding is a mix of how you present yourself and how others see you. According to research, around 86% of consumers state that authenticity is a key factor in their decision to support a brand. How is that authenticity determined? It’s a matter of whether the brand’s projected image matches what the brand actually does.
Within today’s connected world, where people are constantly confronted with a myriad of content competing for their attention, what content and sources do home buyers and sellers seek out, trust and find influential?
In this era of digital distractions, a catchy name and a nice logo are no longer enough to attract the interest of modern prospects. So, how will you create a solid brand identity that will capture the attention of your target audience? Let’s take a look on building your personal brand, marketing, when branding is most effective and some common obstacles and pitfalls that keep you from success.
Marketing Your Brand
It isn’t just a case of marketing, though that’s important too, it’s a case of coordinating your branding, your promise to your clients across all channels, and making sure that all of your messaging is on point. That means everything from your carefully designed logo for your brand identity to your real estate offering follow-up. Every aspect of your branding should align with what you have promised your prospects, and the authenticity will resonate, helping your company to grow. In addition, let’s discuss how to utilize your personal brand through social media to define and influence how others find and see you.
(This class will be live video streamed via Zoom. If you are not already familiar with the Zoom platform, please try and familiarize yourself prior to the class. Click here to contact us if you have any questions.)
Note: If you are taking this class for Post License, you must complete all classes in the series with the same instructor. Contact the instructor for full details.