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Marketing vs. Selling – Create Engaging Content | 3 Hours CE
September 14 @ 10:00 am - 1:00 pm
This class will be live video streamed via Zoom. If you are not already familiar with the Zoom platform, please try and familiarize yourself prior to the class. Click here to contact us if you have any questions.
In general we use “marketing” and “selling” as synonyms but there is a substantial difference between both the concepts. It is necessary to understand the differences between marketing vs selling for a successful targeted advertising campaign.
Marketing as a concept and approach is much wider than selling and is also dynamic as the focus is on the customer rather than the service and product offering. It is the whole process of meeting and satisfying the needs of the consumer. While selling has a product focus and mostly producer driven. It evolves around the needs and interest of targeted consumer and is the action part of marketing. It has short – term goal of achieving market share.
So marketing is creating a demand in the customers mind so that they will seek you out. Sales on the other hand is chasing customers and asking for their business.CLICK HERE TO REGISTER