Digital Media Marketing Strategy for 2021 | 3 Hours CE
January 25 @ 10:00 am - 1:00 pm
The ongoing COVID-19 pandemic has changed how businesses operate and promote their services.
Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a campaign around your business model.
There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Buyers and sellers are almost always Google searching their housing needs before contacting a real estate practitioner to help.
Now harness the power of digital! If you aren’t using them, already, let’s talk about a few digital tactics that you should get started with to help your business grow in 2021.
The difference between branding, marketing, and selling
Search engine optimization (SEO) – website; verify the strength of your website
Think about the mobile user’s journey and tailor a digital experience to match
Test your email templates across multiple devices to ensure your message is accessible by all mobile users
Social media to engage and retain customers
The power of VOICE SEARCH
Interactive Content marketing – Facebook, Instagram, Pinterest, Twitter
Video marketing – YouTube, webinar
Copyright law – what is consider fair use of copyrighted material?
(This class will be live video streamed via Zoom. If you are not already familiar with the Zoom platform, please try and familiarize yourself prior to the class. Click here to contact us if you have any questions.)