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3 HR CE | Working with Seniors 55+ as Clients

July 21 @ 10:00 am - 1:00 pm

Live Zoom 



Working with Seniors as Clients – Targeting the Over 55 Consumer!

If you’re interested in making senior citizens your niche market in real estate, there are some things you need to know to assist them in making their transition as smooth and hassle-free as possible.

Everywhere you turn; there are fresh demographics about seniors. An exceptionally broad number of people fit the category of today’s “older” American. Most are baby boomers—the 77 million Americans aged 46-65. They are the fastest growing segment of the American population. Did you know since 2011, more than 10,000 people have been turning 65 every day and one in six Americans are 65 or older as of 2020. That’s a lot of business out there, in fact ages of 55-64 is approximately 27.5 million.

Each generation has defining characteristics. Among those homebuyers and sellers who are 55 and over, often called the Silent Generation or Golden Generation the pervading character is duty and loyalty driven, uncomplaining, frugal, placating and family-oriented. This generation can also be too trusting, cautious, and fearful of being taken.

Seniors constitute one of the largest and most lucrative home buying and selling demographics in the nation. This is a huge market; it is underserved and often misunderstood. How they are approached and taken through the home selling and buying experience may require some special sensitivity.


July 21
10:00 am - 1:00 pm


Online Only
GA United States


Cathy McDaniel
404-550-0775 (Text)
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